QNET Wins: QNET, the premier lifestyle and wellness product-focused company, utilizes a direct selling approach to offer a wide range of products and services through an e-commerce platform. Its business model has empowered millions of entrepreneurs in more than 100 countries, and the company marked its 25th anniversary in 2023 has even more reason to celebrate.
In October 2023, the global direct selling company won two Bronze Stevie Awards at the International Business Awards 2023 held at the Rome Cavalieri, a Waldorf Astoria hotel in Rome. The honor is in recognition of QNET’s rebranding of its wellness brand, Amezcua, to focus more on holistic lifestyles. This year is the fourth win for the company at the IBAs since it first took part in 2020.
The International Business Awards celebrate professionals and organizations worldwide for positive contributions and accomplishments. More than 230 experts and industry professionals from around the globe evaluated the nominees. For those wondering if QNET is ethical, the awards are more validation that the lifestyle and wellness product company is not a scam. It’s a legitimate business using a proven direct selling business model.
Maggie Miller, president of the Stevie Awards, stated, “Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet.”
Miller continued, “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements and look forward to celebrating them.”
An Award-Winning Wellness and Lifestyle Product-Centric Direct Selling Company
The Hong Kong-headquartered company won an award for Communications or PR Campaign of the Year: Climate Change for its global reforestation program, Green Legacy, which started via a partnership with the Certified B Corporation EcoMatcher in 2021.
The program’s first phase involved planting global forests in the United Arab Emirates, Kenya, and the Philippines. The global reforestation program has expanded to include other countries, among them Algeria, Indonesia, and Turkey. The lifestyle and wellness product company collaborates with international partners on numerous other green and sustainability-centered projects.
The company also earned the Rebranding/Brand Renovation of the Year award for its wellness portfolio, Amezcua, which comprises a variety of science-backed, innovative products to promote holistic well-being for consumers. The company strategically repositioned the Amezcua brand to enhance modern lifestyles.
Malou Caluza, QNET CEO, stated, “These accolades are a testament to our unwavering commitment to promoting better health, better lifestyle, and a better planet.”
Caluza continued, “Our Green Legacy reforestation program and the transformation of our Amezcua Wellness portfolio are symbolic of our dedication to sustainability and holistic living. We believe that by taking care of our planet and prioritizing holistic well-being, we contribute not only to our own success but also to a brighter and healthier future for all.”
Is QNET Ethical?
QNET is an ethical lifestyle and wellness product-focused company that uses a direct selling business model. For those unaware, the direct selling business model typically doesn’t involve a fixed retail location. Instead, sales of products or services via a direct sales business model generate revenue through a network of independent salespeople who sell directly to customers, typically by word-of-mouth referrals. Simply put, direct selling is a business model where motivated entrepreneurs sell products directly to other people.
The lifestyle and wellness product company is committed to providing the best for its customers. It makes it mandatory for all of its independent representatives to uphold honesty, integrity, and principles of fairness in all of their business dealings and activities. It established a code of ethics to explain the proper conduct of business so entrepreneurs understand precisely how they are expected to represent the QNET name and reputation best. And it penalizes those who violate the company’s policies and procedures.
Since 1998, the company has provided customers internationally with unique, top-quality products and services. It allows independent representatives to build a sales business based on promoting these distinctive goods. It’s committed to transparency in all facets of the company and its products. As a business, it always ensures compliance with local regulations and laws.
The company is a member of the Direct Selling Association in multiple countries and holds membership in the Hong Kong Health Food Association and the Health Supplements Industry Association of Singapore. Recently, it joined the Direct Selling Association of Turkey as a silver member. The global wellness and lifestyle company has had a presence in Turkey since 2010 and serves more than 160,000 customers and independent representatives throughout the country.
“Despite a global downtrend in the direct selling industry as the world started recovering from the pandemic, Turkey’s sector grew by 33% year on year,” stated Cem Geyik, QNET regional general manager for Turkey, Central Asia, and Russia.
“This growth indicates that a new generation is not only discovering the unique products and services offered by direct selling companies but also viewing the industry as a promising entrepreneurial venture. Through our membership in DSA Turkey, we aim to significantly contribute to the sector’s growth and collaboration.”