Reasons why you should Study a BBA Degree

A Bachelor of Business Administration (BBA) is regarded as one of the most popular undergraduate programmes in the world that is sought after by a large number of students who have passed 12th. A BBA course is a three-year degree programme that helps develop entrepreneurial skills of the candidates. 

A BBA course includes advanced courses in Accounting, Economics, Finance, Management, Marketing, Strategic Management, Supply Chain Management, and other key academic subjects. Students pursuing BBA learn the foundations of what makes a business successful, as well as the essentials of leadership and collaboration in a business setting. A BBA course aims to provide a degree to the candidates along with all the academic and practical knowledge they need to thrive in any position in an organization.

Since management roles are present in every sector of commerce, from small local businesses to large international corporations, there will always be a need for skilled managers or business- minded individuals. 

Here are 10 key reasons why you should choose a BBA degree:

BBA is a versatile degree

A BBA degree does not merely serve the purpose of obtaining a degree for becoming eligible for employment. Pursuing a BBA has many benefits. While most degrees, especially at the bachelor’s level, are more about theory, BBA degrees are a combination of theory, practical knowledge application, and personality development. The BBA degree develops the student’s practical, managerial and communication skills, and business decision-making capability. Many programmes incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry.

BBA covers multiple disciplines

A BBA degree comprises a vast array of subjects that will make the candidates knowledgeable professionals and give them a wide range of options for pursuing a career. A BBA degree covers business related subjects (such as the FAME group – Finance, Accounting, Management and Economics) that are among the most popular fields of study worldwide. The different disciplines covered in a BBA degree are Marketing, Entrepreneurship, Accounting, Human Resources Management, Strategic Management, Tourism Management, Logistics Management, and Organizational Behaviour.

BBA is a Professional Course

The duration of the BBA course is 3 years, unlike many other professional courses available at the undergraduate level, such as B.Tech. Furthermore, a 4 year- Integrated BBA + MBA course is also provided at some universities. The greatest advantage of pursuing a BBA degree is that students can get placed in good companies’ right after obtaining their BBA degrees. Students need not pursue expensive masters degrees which pretty much teach them the same things they will learn on the job. BBA holders have the highest employment rate as compared to other bachelor’s degrees.

BBA acts as a Stepping Stone for MBA

A BBA degree gives the students an easier access to MBA. A Bachelor of Business Administration includes courses such as Administrative Communication, Business Finance, Human Resources Management, and Economics that provide a fair idea of how businesses function, and how to communicate effectively within them. The basics for business administration, management knowledge, and practical skills gained by a student in BBA help provide them with an excellent foundation for pursuing an MBA. Almost 50% of the MBA syllabus is covered under the BBA course. Students who pursue an MBA after BBA generally have a better understanding of the management course which can prove beneficial to them.

BBA prepares for Managerial Roles

A BBA course does not merely equip an individual with academic knowledge but also develops the personality of the individual. Pursuing a BBA, students are equipped with strategic and critical thinking skills, interpersonal communication skills, open-mindedness & creativity, flexibility, teamwork & social skills, managerial competence, and many more. The BBA course is designed to bring out the candidates’ leadership skills and helps them see situations from a manager’s perspective.

BBA provides an Early Start to Your Career

Obtaining a BBA degree enables students to have an early start to their careers. It has been observed that BBA graduates tend to find a job much quicker than graduates from other streams. Candidates pursuing a BBA course become eligible for higher salary packages as well. Candidates can start working immediately after finishing their graduate degree, without having to wait for the completion of their postgraduate studies after doing a BBA.

BBA offers High Salary & Benefits 

Graduates in Bachelor of Business Administration become eligible for job profiles like Financial Manager, Account Manager, Brand Manager, Event Manager, Travel & Tourism Manager, Marketing Executive, etc. The starting salary of a BBA graduate working in executive-level posts can range between INR 2.5- INR 4 Lakh Per Annum. Marketing Executives make as high as INR 6.28 lakhs per year. A BBA in Management offers the highest salary package. Experienced candidates are appointed to higher positions such as Associates and Asst. Managers can see significant salary gains in the field.

BBA helps discover the Entrepreneur in you

A BBA course equips individuals with creativity, innovation, and a strong execution strategy that helps them to become successful entrepreneurs. Aspiring entrepreneurs may also opt for a BBA Entrepreneurship course which is a three-year undergraduate programme that aims to train the students to have an entrepreneurial mindset or to start their entrepreneurial venture in the future.

BBA provides a Stronger Network

A BBA course helps individuals with impeccable communication skills to build a strong network of professionals because they will have the chance to meet many fellow students from different areas of business and academics. This way, a Bachelor of Business Administration enables them to grow and learn from their experiences. Their insights and interactions culminate in a career boost or even long-term partnerships with many effective ventures.

BBA is Affordable 

A BBA degree is a lot more affordable than an MBA degree and other business-related graduation courses. The average course fees to pursue a Bachelor of Business Administration ranges from INR 20,000 to 7 lakhs. Students also get complete value for the money they have invested since they become eligible for high-paying jobs with additional benefits.

A BBA degree has a lot of scopes when it comes to careers, apart from harvesting academic knowledge. The greatest advantage of pursuing the BBA course is that it is one of the few degrees where students become eligible for high-paying jobs in management and administration right after graduation. 

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